Team meeting 131118

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We had an external visitor at the team meeting today. Team members attending the meeting were: Daniel, Henrik, Åke, Cecilia, Hannes, Malin, Ulrica.


Our guest was Mattias Svahn and this is how he presented himself:

Title: Persuasive pervasive games analysed with small scale causal modelling.

Abstract: This presentation shows my research into how and why a pervasive persuasive game managed to impact attitudes and behaviour. It presents pervasive game design, exemplified by three games for teaching households to conserve electricity, developed by the Energy Design Studio.  The design of the games are evaluated from the perspective of if they drove thought, and if so, what that means for situations of marketing and communications strategy.
The presentation also shows my pet method of “partial least square based structural equation modelling”. That method is really useful for evaluating design prototypes, as it can make causal statistical modelling of design elements on very small samples.

Bio: Mattias Svahn is a Phd-candidate at the Stockholm School of Economics, department of media and economic psychology. He will soon finish of a thesis about persuasion through pervasive games.  He has previously worked at the Mobile Life Centre as project manager and research leader for business development, at the IperG EU IST FP6 project, that developed prototype pervasive games. He has since then published on both pervasive games and on advertising strategy for ambient media products in general.


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